(Bloomberg)– The booming U.S. housing market has financiers sprinting to companies that use innovation to assist Americans purchase and sell homes, unleashing a wave of blank-check mergers, acquisitions and now an initial public offering.Compass, the eight-year-old realty brokerage led by previous Goldman Sachs Group Inc. lender Robert Reffkin, submitted late Monday for a listing on the New York Stock Exchange. It stands to be the highest-profile real estate IPO to come throughout a pandemic home rush that’s been stired by record-low home mortgage rates.The filing came only hours after CoStar Group Inc. boosted its deal to obtain CoreLogic Inc. to more than $7 billion, a deal that would throw the industrial realty data provider into the ring with Zillow Group Inc., Redfin Corp. and Opendoor Technologies Inc.– housing-tech companies that have seen their shares skyrocket in the past year.The companies are all jockeying for a piece of the approximated $80 billion in annual commission profits in property property, plus billions more that can be made renting apartment or condos, coming from mortgages and offering home insurance coverage. Concerns are plentiful about much of the businesses chasing after that reward, however their existing ability to tap capital markets is likely to permanently change the method Americans discover, purchase, offer and lease housing.”Financiers have this infatuation with anything that combines realty and tech and are pouring tons and lots of money into it,” said Mike DelPrete, a real estate tech strategist. “Compass was among the early beneficiaries.”On one level or another, most of these companies are chasing after the concept that purchasing or selling a home is the most expensive– and most important– transaction in many people’s lives, and the current process is expensive, complicated and high-stress. But while the industry has actually looked primed for disruption for almost two decades, no company has landed on a sure-fire way to improve the process or make money.Compass, which raised more than $1.5 billion from SoftBank Group Corp.’s Vision Fund and other investors, is approaching the chance with an attract property agents, touting software application for scheduling home trips, creating marketing materials and interacting with clients. It has invested greatly in engineers to construct expert system that pulls representative tools together, arguing that the innovation can save agents time, help them offer better service and make them money.Last year, the New York-based company was associated with residential realty transactions totaling $152 billion– or 4% of the U.S. market, according to its IPO filing. Its revenue jumped 56% from a year previously to $3.7 billion. More than 19,000 agents utilize its platform, Compass said.It stays to be seen whether public market financiers are willing to worth Compass like the tech business it states it is, or if they will see it as a traditional realty brokerage. The startup, valued in the private market at $6.4 billion in 2019, reported a $270 million loss for in 2015 as it invested greatly in research and development.Rise of iBuyersOther business are appealing straight to customers. Zillow and Opendoor, which went public in December through a merger with among Chamath Palihapitiya’s special-purpose acquisition business, are seeking to lead the most dramatic changes to the process of purchasing and offering a home. The business, sometimes referred to as iBuyers, are turning houses at a scale never ever seen before, buying homes for cash, making light repair work, and putting them back on the market.Unlike conventional flippers, who look for to buy low and sell high, the iBuyers are going for little profits and lots of deals, and looking for to uphold their earnings by offering surrounding services like mortgage origination and title services. These are complicated businesses, integrating massive data operations with big home-renovation networks, and neither company has actually shown that they can stick the landing.Zillow lost more than $240 million its iBuying organization in 2020. Opendoor, which reports incomes on March 4, taped a net loss of $199 million through the first nine months of last year.Ultimately, those companies, Compass and others are betting that they can make buying or offering a house a more attractive experience, bidding to win consumer loyalty at a minute when the lion’s share of the millennial generation is still approaching homeownership.”Is it going to be a race to the bottom where they battle each other to the death?” stated Clelia Warburg Peters, a venture partner at Bain Capital Ventures. “There may be an element of that. However the size of the reward is getting bigger, not smaller sized.”Zillow ChallengerCoStar is converging on the U.S. housing market from a different instructions. The company has long been a dominant player in commercial real estate data, offering residential or commercial property listings, analytics tools and other services.In November, it agreed to invest $250 million to purchase residential-listing portal HomeSnap, a move widely checked out as an initial step to compete with Zillow in offering customers a location to find for-sale listings. The company, which has grown through a series of acquisitions, is hunting larger video game in its pursuit of CoreLogic.The real estate analytics company, which makes software that powers the multiple-listing services that have worked as the backbone for house listings for more than a century, would provide CoStar a more powerful perch from which to compete with Zillow, Redfin and other real estate websites– if CoStar CEO Andrew Florance can encourage CoreLogic to abandon an earlier agreement to be obtained by funds managed by Stone Point Capital and Insight Partners.”They are preparing to have a seat at that table,” said Ryan Tomasello, an analyst at Keefe, Bruyette & Woods, Inc. “It’s not going to happen over night, however they’re constructing an interesting arsenal to get there quicker than people would believe.”For more articles like this, please visit us at bloomberg.comSubscribe now to remain ahead with the most relied on organization news source. © 2021 Bloomberg L.P.